Over the last few months, the College has taken many steps to enhance its digital communications infrastructure. These improvements, which include the below initiatives, allow us to better engage and connect with our stakeholders, helping the College achieve its public protection mandate.
Perspective goes digital
The College is now offering its Perspective newsletter in electronic-only format.
The College’s decision to move towards an electronic Perspective was based largely on the following factors:
- A desire to be responsive to feedback from members, obtained directly and through online surveys.
- Our commitment to increasing accessibility.
- A recognition of the need to be more friendly to the environment.
- Our continued efforts to reduce costs associated with printing and postage.
Members who still wish to print Perspective can do so manually by downloading the PDF version.
Podcasts
Are you interested in becoming a College Council member? The College recently created a new podcast series that highlights the experiences of Council members. These podcasts, which are available in French and English on the College website, were designed to encourage members to participate in College Council.
Podcasting serves as yet another means for the College to communicate with and engage members and other stakeholders.
Email and social media
In 2016, the College distributed over 50 eBulletins to its members and other stakeholders, covering topics such as Medical Assistance in Dying, the ASWB practice analysis survey, the 2016-2019 OCSWSSW Strategic Plan, and more. The College has also seen a dramatic increase in its total number of social media followers on Twitter, LinkedIn and YouTube, from 1,961 in 2015 to 2,545 in 2016 – a 29.78% increase.
If you have any questions about the College’s digital communications, please do not hesitate to contact John Gilson, Communications Officer, at jgilson@ocswssw.org.